Overview

Dozens of real businesses modelled end to end, grouped by family. Pick the group closest to the business — each page shows what moves, the exact setup, and the trap to avoid.

These are complete, worked models for real businesses. For each one the first question is always what moves? — then the setup follows. They're grouped into families in the sidebar; open the one closest to the business you're modelling. Most businesses mix several blocks, so model each line for what it is and let them coexist.

The families

Shops & retail

Clothing, electronics, bookshop, pharmacy, grocer & deli.

Cafés, restaurants & food

Coffee shop, pizzeria, bakery, food truck, restaurant, brewery, catering.

Salons, clinics & appointments

Hair, nails, spa, tattoo, dental/medical, physio, photography, tutoring, consulting, pet grooming, driving school.

Hotels, venues & spaces

Hotel, hostel, coworking, courts, bowling, venue, parking, self-storage.

Rentals

Car, equipment, bike, boat — take-it-and-return-it.

Memberships, courses & tickets

Gym, online course, SaaS, events & tickets, cinema, escape room.

How to read each example

Every industry below follows the same shape, so you can scan it fast:

Moves — the building block(s) the business is made of.
Setup — numbered steps to model it.
Trap — the mistake people make, and what to do instead.

If the exact business isn't listed, find the closest one — the modelling is the same for its neighbours. When unsure which block something is, run the decision tree.

Quick reference by industry

Fast lookup. "Dominant blocks" lists the main building blocks; nearly all businesses also carry some retail.

Industry	Dominant blocks	Key tools	Page
Clothing / fashion	Retail	Variants (size, colour)	Shops
Electronics	Retail	Variants, serials in inventory	Shops
Bookshop	Retail	One-to-one, collections	Shops
Pharmacy	Retail + service	Consent field, appointments	Shops
Grocer + deli	Retail + food	Recipes for made-to-order	Shops
Coffee shop	Food + retail	Recipes, size multipliers, add-ons	Food
Pizzeria	Food	Recipes, build-your-own	Food
Bakery	Food + retail	Recipes, custom-order fields	Food
Restaurant	Food + service	Recipes + table resources	Food
Catering	Food + service	Bundles, event date fields	Food
Hair / nails / beauty	Service	Staff requirement, durations	Appointments
Spa	Service + resources	Treatment-room resources	Appointments
Tattoo studio	Service + resources	Artist + station, deposit	Appointments
Dental / medical	Service + resources + retail	Practitioner + room, consent	Appointments
Physiotherapy	Service	Session packages / subscriptions	Appointments
Photography	Service + access + retail	Studio resource, digital delivery	Appointments
Tutoring / lessons	Service	Tutor requirement, recurring	Appointments
Consulting / legal	Service	Professional's time, retainers	Appointments
Pet grooming	Service + retail	Groomer + station, pet fields	Appointments
Driving school	Service + resources	Instructor + vehicle	Appointments
Hotel / hostel	Service + resources + food	Room types, assign-later, multi-day	Spaces
Coworking	Access + resources	Memberships + desks/rooms	Spaces
Sports courts	Service + resources	Court resources, member subs	Spaces
Bowling	Service + resources + food	Lane resources	Spaces
Event venue	Service (shared capacity)	Capacity pool	Spaces
Parking	Service + resources	Spots or fixed quantity	Spaces
Self-storage	Rental	Unit resources + subscription	Spaces
Car / equipment rental	Rental	Vehicle/gear resources, multi-day	Rentals
Bike / boat rental	Rental	Resources, by hour/day	Rentals
Gym	Access + service + retail	Membership + class capacity	Memberships
Online course / SaaS	Access	Digital + subscription	Memberships
Events / tickets	Access	Digital tickets, capacity/seats	Memberships
Cinema	Service (seats)	Seat resources or capacity	Memberships
Escape room	Service + resources	Room resource + group capacity	Memberships

The recurring lesson across all of them: you never chose a "business mode". You named what moves on each line and combined the building blocks. A business no one has described yet models the same way.