Cimplify

Business standing

How to read the sell-through projection on your Inventory page: potential revenue, cost, estimated profit, the realistic-vs-best-case range, at-risk stock, and what 'nothing sells this yet' means.

The Business standing card at the top of your Inventory page answers one question: if everything sitting on your shelf sold today, at today's prices, what would happen?

It is an estimate, recalculated live from your stock on hand. It is not your revenue. It is your ceiling from here.

The equation

The card reads left to right as a single sum:

Potential revenue − Cost of that stock = Estimated gross profit

  • Potential revenue: everything you have on hand, multiplied by the price it sells for today. Two kinds of stock contribute:
    • Priced items: things sold as-is. 480 bottles of Coke at ₵12 contribute ₵5,760.
    • Recipes: ingredients don't have a selling price of their own, so they're projected through the dishes they make, using your last 30 days of sales as the guide. If you sell three jollof for every fried rice, your tomatoes are "spent" in that ratio until one required ingredient runs out. A shared ingredient is only ever counted once.
  • Cost of that stock: what you paid for exactly the stock behind that revenue.
  • Estimated gross profit: the difference, the money you'd make. The percentage chip is your margin.

Everything here uses current standing prices. No delivery fees, taxes, discounts or running costs are subtracted; "gross" means before all of that.

Realistic vs best case

Profit is shown as a range, because some of your stock is expired or expiring:

  • Best case: every at-risk item still sells before it spoils.
  • Realistic: the at-risk stock wastes instead of selling, and you lose that revenue.

The amber part of the bar is your expiry problem, drawn to scale. The amber strip below it tells you the same thing in money: what the risky stock cost you, and the revenue it would have earned. "Review expiring" takes you to the items so you can discount, move, or dispose of them before the realistic number becomes the real one.

"Nothing sells this yet"

Some stock can't be projected to a sale at all:

  • Leftover ingredients: what remains after the recipe projection runs out of another required ingredient (you have tomatoes left, but no more rice to cook with them).
  • Unlinked stock: items in your store room that aren't connected to any product a customer can buy.

We can't honestly guess revenue for these, so they're counted at what you paid for them and kept out of the profit numbers. This line is a signal, not just a number: link that stock to a product, and it moves up into the revenue side of the projection.

"Sold so far this period"

The gray band at the bottom is the opposite of the projection: your actual results this period, from your real income statement. Revenue, cost of goods, wastage and gross profit show what you've sold; running costs is what it cost to operate (rent, salaries, utilities and other expenses you've recorded), and left after costs is what remains of your gross profit once those are paid. The projection above is what's still on the shelf; this band is what's already happened. Reading them together answers the practical question: does what's on my shelf cover what it costs to run my business?

What's on the shelf

The table below the card lists your items, biggest earning potential first. Each row shows what you have, what it sells as, what it cost you, what it could earn, and the estimated profit. Rows with an amber amount in the At risk column contain stock that's expired or expiring. "View all items" opens the full breakdown, where you can search everything you hold.

For agents: the card renders SellThroughProjection from GET /v1/businesses/{business_id}/inventory-insights/sell-through (or /location/{location_id}/sell-through). potential_revenue = direct_revenue + recipe_revenue; recipes are projected at the 30-day sales mix; raw_materials_cost is the "nothing sells this yet" stock; adjusted_gross_profit = estimated_gross_profit − at_risk_revenue is the "realistic" figure.

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