Memberships, courses & tickets

These businesses mostly grant access — a membership, a course, a licence, a ticket — which is a digital product, often on a billing plan. Some also book a slot or a seat, which adds a service.

Gym

Moves: access (membership) + service (classes) + retail (supplements).

1. Membership is a digital product on a monthly subscription, optional free trial.
2. Classes are services, capacity = class size — no resource unless bikes or mats are individually assigned.
3. Supplements are retail.

Trap: a class with 20 open spots needs only capacity, not resources.

Online course / membership site

Moves: access.

1. The course is a digital product; ongoing access is a subscription, a one-off purchase needs no plan.
2. Tiers (Basic / Pro) are variants or separate products, depending on whether they're forms of one thing.

Software licence / SaaS

Moves: access.

1. The plan is a digital product on a subscription (monthly or annual).
2. Seats and tiers are variants or separate plans; a free trial is a plan setting.

Events & ticketed admission

Moves: access (tickets) over limited capacity.

1. A ticket is a digital product; ticket types (GA / VIP) are variants or separate products.
2. Limited capacity per event is handled with capacity, or seats as a shared-capacity resource if you cap precisely.
3. A workshop with a fixed number of seats is a service with capacity.

Cinema / assigned seating

Moves: access over specific seats.

1. A screening is a service; seats are a whole-unit resource type if you assign specific seats, or shared-capacity for unassigned admission.

Escape room

Moves: service over a room.

1. Each room is a whole-unit resource type; a session is a service requiring the room, with capacity for the group size.

Trap: if nothing physical is assigned (a streaming subscription, an open online course), it's pure access — a digital product with a plan, no service or resource needed.

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